The Real Difference Between Marketing and Advertising

They sound similar but in reality they are not.Most people believe that Marketing and Advertising are the same thing. Fact is they’re not. What is known as advertising, is just a part of the whole game, which is marketing. Marketing includes the complete development of a brand, starting from the research then continuing to designing, advertising, sale, etc. Advertising is considered a part of the whole marketing process, which sends the message using several mediums, in order to promote a product.Advertising is one of the most important components.Advertising is for sure, the most important component of the marketing strategy, at the same time is the most expensive. Advertising is about sending the message to a public regarding a company, services or products. At the same time, advertising represents the behind the scenes work process, which includes the development of several strategies and methods to finally capture the attention of a target audience. These strategies includes planning several actions like the following: purchasing ads, deciding where to buy the ad space, the media to be used the time, the frequency and several other factors. The mediums used to put the advertising are the following: mail, newspapers, television, internet, email, magazines flyers, billboards, etc. Television is considered the most popular one, although the internet is the one becoming popular faster.


Consider marketing as the whole cake.One excellent approach to make a difference between marketing and advertising is seeing marketing as a whole cake and advertising as a piece of one cake. Some other pieces of the cake are: product designing, product pricing, customer satisfaction, market research, sales, etc. These pieces of the cake are expected to work independently, but at the same time as a whole, to achieve a much bigger goal. To illustrate this, we can think about the process of selling a specific process, and at the same time, build reputation of the company involved in a specific market. This is way marketing can be seen as a marathon process, which involves several tasks that take several hours or even days of research. This research, is the marketing process which requires more time. The reason of this, is related to the fact that it involves the deeply understating of the way people behave towards a specific product. Other two elements that also require a lot of time are: product design and developing an advertising strategy. The components that require much less time are: executing advertisements and sales. Similarly, marketing can be seen as a medium between the product consumers and the company.Companies often make the mistake of confusing advertising with marketing.Most of the times, companies, specially new ones, make the mistake of confusing both. What they do is compete with huge well-known companies in advertising, ignoring what’s behind. To illustrate this, we can think about a logo. For several business owner, the logo represents the most important factor of the company in their advertisements. They have the believe that a better logo will bring more sales. True is, that the logo is good, only if the reputation behind a company is good, in other words, the reputation of a company makes the logo. It’s imperative that the log, reflects the company’s values. It’s important to keep in mid, that these big companies invest a lot of capital on advertising, new companies can’t afford to do the same. Based on this, the most important thing is to invest money and time in establishing a communication with the consumers. The message should tell the consumers, that the company understand their needs. It’s about educating the consumers, it’s about giving them an understanding that the company knows what is doing and that it’s the best doing it.


Smart marketers are aggressive in approach rather than passive.Smart marketers have the ability to really provoke reader’s minds by suggesting the to perform certain actions, instead of just telling them the existence of the product. They also know how to bring to the company, contacts (including names, addresses and phone numbers), who are interested in using the services of the company. They do this, by using what is known as aggressive marketing. Here is the key of a good marketing campaign, it definitely speaks a lot about a specific company and the services and products it offers, then the advertising is what provides the special touch to that very hard work the marketing professionals did.

Spiritual Business Owners – How to Sell Your Services By Telling The Truth

Is telling the ‘truth’ applicable to every spiritual business owner?

In short, yes!

  • Do you think of ‘selling your services’, as though you’d be selling your soul?
  • Do you think your clients might judge you, or think you are bothering them by contacting them with a ‘sales’ pitch?
  • Do you think that they MIGHT think YOU are all about the money?

Listen that train of thought isn’t helping you and it most certainly isn’t placing focus and attention on your clients, or potential clients.

I know you know this!

But, regardless of what you think and feel, you also know, to thrive not just survive as a spiritual business owner, you need to move away from the main stream.

That is the doom and gloom mind set and concentrate and place laser focus on creating your own economy.

So, whether you are looking to learn ‘how to sell your services’ as a consulting or coaching business, at the forefront of every message you put out there needs to be your vision and mission.

What is your WHY?

The truth about why you became a spiritual business owner in pursuit of selling your services to the people whom you are trying to reach, is just as important as your service or product.

Think about the people you do business with, you resonate with them in some way.

So, the more the real you is at the forefront of the way you sell your service, the more you feel authentic and in integrity with telling your ‘story’.

Conducting our spiritual business this way, allows us to operate more confidently and align our core values with getting our services in front of the people we are meant to serve.

You are going to be having those ‘money conversations’ and feeling worthy of getting paid for the incredible value you bring to the table as a spiritual business owner is a must!

So who do you want to become more of as a spiritual business owner?

I’m guessing that even though you might want to sell your product or service to a business, online or offline, a client face to face or over the phone, customers in local area or global reach, in an email with relationship marketing, to a company through LinkedIn, for a $5 on Fivver, Facebook, Groupon or even Amazon, at the core of everything you do is following your ‘bliss’ or your unique SOUL Purpose.

So, if this is the case, just tell that truth!

There is nothing wrong, in fact there is everything right, with creating a spiritual business to be of greater service in the world.

The even greater part is when you allow others to pay you for your service or product, that way you doing more and more of the work you love and you get to reach more people as you are able to invest in your self, your lifestyle, your marketing and your business.

But, you can’t get paid unless you learn how to sell your products and services in a way that feels good to you.

So what would feel good, no, great to you?

What do you secretly envision?

Telling the truth works right across the board, this could be knowing;

  • How to sell your consulting services
  • How to sell your professional services
  • How to sell your coaching services
  • How to sell your writing services
  • How to sell your web services

It’s no good being in business, if you are going to stay stuck in a rut and keep playing small.

Where’s the fun in hiding behind closed doors giving lip service to your own goal??

The next step, is for you to learn how to sell your services like a ninja!!

Why?

It takes the fear out of selling, success and failure!!

You need to feel comfortable with fearlessly receiving financial prosperity as you grow your spiritual business to the next level.

So why do you need to master selling your services?

If you do not know how to sell your services and products ‘effortlessly’, you are not only doing yourself a disservice, but your loved ones and your clients and their loved ones.

That’s not said to tug on your heart strings well perhaps just a little.

The main thing here, is to help you see yourself being the spiritual business owner who no longer needs to hide behind excuses, telling yourself and others ‘fear based lies’.

So will you do what you came here for?

Learn to how to sell YOUR services and products more efficiently?

The feeling of delivering value comes from within.

That is how worthy you feel.

If you are just starting out you might not feel accomplished yet. If you’ve been in business for years, you might feel as though you have to ‘dumb’ yourself down so as not to seem like you are bragging.

That’s ALL low vibration stuff.

I say this because focusing on the ‘how to sell your services and products’ comes from an action oriented space.

It’s not just knowing more about how to, but it is rather to come from a place of being of service in the world as my mentor says ‘higher vibration selling’.

When you have clarity and support around fulfilling your vision and mission, you see helping others achieve results as more of a partnership.

You are not selling anything they don’t find of value, who wouldn’t find unlocking their highest potential of value?

It’s not at all surprising that knowing how to sell your services in a way that feels authentic can be somewhat of a challenge.

Chances are you are reading this because you have either tried and ‘failed’ (remember there is no failure only feedback) you are about to get yourself out there or you’ve been doing this a while now and you want to put a different spin on things.

We both know where ever you are, is just where you need to be, right?

So, learn to be okay with telling the truth about where you are, who you are and what you want to accomplish.

This makes life, marketing and business so much more enjoyable.

Why?

Because you forget about learning how to sell your services and come from a space of how can I share my gifts talents and abilities with the people I am here to serve.

My mentor asked me yesterday… what my why was.

My why to speaking with you today in a heart centred way even though I have mild Irlen and Dyslexia and doing what I do…

“There is no going back for me, this is embedded into me, it’s a way of life for me. I’ve burnt my bridges, this is it!!”

He said say it again, now write that down and look at it every day and especially when you feel you are not having such a great day!

  • So what’s your why?
  • Why do you do or want to do what you want to do?

Chances are you never signed-up for the selling part, right?

Well, if you are a spiritual business owner, you’ll know by now you have to get good at selling, no scratch that, you have to learn to ‘sales mastery’ in order for your spiritual business to grow and match the level of your unique SOUL Purpose.

So, how do you sell more of your services, the long and short of it is, feel good about what you are selling!!

Simple?

Well feeling good about what you are selling, in a nut shell means feeling good about you!

Your spiritual business is an extension of the spiritual YOU.

You need to come from mind set that will ease your negative associations of selling if you are to learn how to sell your services without feeling like you are selling your soul!

This often brings with it huge challenges on how to overcome money blocks.

Are you open to receiving money for your gift, your passion and purpose in life?

NEWS FLASH:

Knowing about how to sell your services isn’t really about selling.

In fact, it’s letting go of the ‘selling part’ ALL together and instead working on your relationship with money! Sorry!

It is more likely that you don’t feel worthy of getting paid what you are really worth, than fear of selling that is holding you back from selling your services and products to clients, customers, to a business or a company.

Think about it, you are here, there is so much information out there on selling, you could learn and apply it today, but what’s really holding you back?

Is it your vibration around money?

Are you charging what you are really worth, or are you working for low cost or free?

The problem is probably going to be in how much value you believe you are adding to others and how much that is worth.

That it not for you to worry about, go and ask the people you are here to service.

Ask them how you can best serve them and do it.

Raise your vibration as Stuart Wilde once said and then when you do and you start attracting more clients, make sure you have a way to bill them!

My hope is to demystify how to sell your services. I hope that telling the truth works for you.