The Real Difference Between Marketing and Advertising

They sound similar but in reality they are not.Most people believe that Marketing and Advertising are the same thing. Fact is they’re not. What is known as advertising, is just a part of the whole game, which is marketing. Marketing includes the complete development of a brand, starting from the research then continuing to designing, advertising, sale, etc. Advertising is considered a part of the whole marketing process, which sends the message using several mediums, in order to promote a product.Advertising is one of the most important components.Advertising is for sure, the most important component of the marketing strategy, at the same time is the most expensive. Advertising is about sending the message to a public regarding a company, services or products. At the same time, advertising represents the behind the scenes work process, which includes the development of several strategies and methods to finally capture the attention of a target audience. These strategies includes planning several actions like the following: purchasing ads, deciding where to buy the ad space, the media to be used the time, the frequency and several other factors. The mediums used to put the advertising are the following: mail, newspapers, television, internet, email, magazines flyers, billboards, etc. Television is considered the most popular one, although the internet is the one becoming popular faster.


Consider marketing as the whole cake.One excellent approach to make a difference between marketing and advertising is seeing marketing as a whole cake and advertising as a piece of one cake. Some other pieces of the cake are: product designing, product pricing, customer satisfaction, market research, sales, etc. These pieces of the cake are expected to work independently, but at the same time as a whole, to achieve a much bigger goal. To illustrate this, we can think about the process of selling a specific process, and at the same time, build reputation of the company involved in a specific market. This is way marketing can be seen as a marathon process, which involves several tasks that take several hours or even days of research. This research, is the marketing process which requires more time. The reason of this, is related to the fact that it involves the deeply understating of the way people behave towards a specific product. Other two elements that also require a lot of time are: product design and developing an advertising strategy. The components that require much less time are: executing advertisements and sales. Similarly, marketing can be seen as a medium between the product consumers and the company.Companies often make the mistake of confusing advertising with marketing.Most of the times, companies, specially new ones, make the mistake of confusing both. What they do is compete with huge well-known companies in advertising, ignoring what’s behind. To illustrate this, we can think about a logo. For several business owner, the logo represents the most important factor of the company in their advertisements. They have the believe that a better logo will bring more sales. True is, that the logo is good, only if the reputation behind a company is good, in other words, the reputation of a company makes the logo. It’s imperative that the log, reflects the company’s values. It’s important to keep in mid, that these big companies invest a lot of capital on advertising, new companies can’t afford to do the same. Based on this, the most important thing is to invest money and time in establishing a communication with the consumers. The message should tell the consumers, that the company understand their needs. It’s about educating the consumers, it’s about giving them an understanding that the company knows what is doing and that it’s the best doing it.


Smart marketers are aggressive in approach rather than passive.Smart marketers have the ability to really provoke reader’s minds by suggesting the to perform certain actions, instead of just telling them the existence of the product. They also know how to bring to the company, contacts (including names, addresses and phone numbers), who are interested in using the services of the company. They do this, by using what is known as aggressive marketing. Here is the key of a good marketing campaign, it definitely speaks a lot about a specific company and the services and products it offers, then the advertising is what provides the special touch to that very hard work the marketing professionals did.

The Best Way To Sell Your Silver And Gold Coins and Bars

Sure you want the best silver price per ounce, and want to get the best overall gold silver price, but what is the best way to sell your precious metals and get the very best prices you can?

Many people keep asking me the question, “When it’s time to sell, where do I sell my gold & silver”?

More than likely, there will come a time when you want to sell at least some of your gold and silver. So when it’s time to sell, where do you sell it and how do you sell it?

It’s actually easier than you think. Gold and silver have been around for over 5,000 years.

There’s a global marketplace for it and you can sell it at any time you wish. It’s a very liquid investment.

You could pretty much be in the middle of nowhere and be able to easily sell your gold and silver because it’s instantly recognizable worldwide.

The key is… getting the best price when you sell. You can pretty much sell it anywhere at any time… however, if you want to get the best price when you sell, you need to do your homework.

Some brokers will attempt to lead you to believe that since you bought it from them… your only option is to sell it back to them… at the price they choose to pay you for it. Don’t let them trick you. You have options.

Here are some options for selling:

You can sell it back to your local coin dealer. Keep in mind, some of these guys are somewhat similar to used car dealers. To survive in their business, when they are selling to you, they generally need to sell at premium prices.

When they are buying back from you, they need to pay you the very lowest price they can, so they will have enough room to mark it up again and sell it to someone else at a profit.

It’s unlikely that you will get top dollar selling back to these guys however, it is convenient. You can just drive down to your local coin dealer and sell them… and you are done.

You can choose to sell it yourself on eBay, Craig’s List, the newspaper, etc., but it can be tricky. It takes some time to do this and you should know what you are doing before you choose this method.

If you choose to sell to someone locally, you need to be careful, very careful. If you end up selling to the wrong type of person, there is not a lot to stop them from just taking your metals… and perhaps your life.

I have friends who do this and they always try to meet people in the parking lot of the local police station, in a bank lobby, etc., for safety reasons. Obviously this option is not for everyone.

Some of the big dealers allow you to sell back to them. Some pay you decent prices when selling back to them, and others build in all kinds of different discounts that enable them to pay you less than they should.

However, this is a much safer option than trying to sell it yourself.

Just do your research and see who has the best prices and terms. You do not have to sell back to the dealer whom you purchased from.

You should sell back to the dealer who will give you the best price and terms.

You should shop for the best price when you sell… every bit as hard as you shopped for the best price when you purchased.

It’s crazy not to. So many people don’t. Why would you only shop hard when buying, and leave a lot of money on the table when selling?

Typically you will have to pay to ship it to a dealer, and you should always insure the package to more than cover the value, but this is really easy to do.

You simply stick it in a FedEx or USPS box, insure it, and ship it to them. It’s safe and easy. Hundreds of people do this every day. It’s no big deal.

Dealers will usually lock in your price at the time they receive your shipment. They typically don’t lock in the price at the time that you shipped it unless they are paying you far less than they should. It’s common since really.

I should also point out that Preservation Of Wealth (POW), does buy back gold and silver from its members.

In fact, if you are a member, you can even sell back gold and silver that you did not buy from them originally.

The important thing here is… POW pays its members the highest buy back prices that you will find anywhere! No kidding.

You can shop, and shop, and shop until you drop… and you will not find anyone who will pay you more when selling back your metals.

Smart metals buyers pay attention to both the BUY prices and the SELL prices, or as they call it, the “Round Trip”.

If you can buy at the best price… and if you can sell at the best price… you will be miles ahead of the average metals investor who does not have this information.

Would you like to discover more “Insider Secrets” to buying gold and silver? I’ve written an enlightening book called: “Your Broker’s Worst Nightmare14 Industry Secrets To Buying Gold & Silver That Your Broker Is Praying You Never Discover”. If you get just one idea from this publication, you can save yourself thousands of dollars. To grab your copy or find out more, go to: http://preservationofwealthreviews.com/14-secrets/